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Universal Pictures: The Super Mario Bros. Movie World Premiere

Date

April 2023

Location

Los Angeles

For the launch of The Super Mario Bros. Movie, I worked on-site covering both the red carpet premiere and the afterparty, handling photography and social content throughout the night.

I approached this event as two distinct environments. The red carpet was about color, press moments, and first impressions, with a Mushroom Kingdom-inspired backdrop setting the tone. The afterparty shifted into a more playful, immersive experience, and I focused on documenting how guests moved through the space, interacted with the installations, and reacted to the world-building around them.

I created and published Instagram Reels and TikToks during the event, pulling from arrivals, reactions, and behind-the-scenes moments to keep the content feeling fast and fun. The coverage helped carry the energy of the night onto social and supported the film’s rollout by leaning into the nostalgia and joy of the franchise rather than a traditional premiere recap.

© 2024 by Kelly Arnold

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