Smirnoff: Show Up and Show Out

I partnered with Smirnoff on their Show Up and Show Off Drag Brunches, a nationwide competition celebrating drag talent and LGBTQIA+ creators.

I covered the series on-site, capturing photography and real-time social content across multiple events. My focus was on documenting the performances, the contestants, and the behind-the-scenes moments that showed the personality and artistry of each performer. I shared the coverage live, keeping audiences connected as the competition unfolded and as fans voted for the final winner.

The series culminated in a high-energy finale, where I documented both the performances and the emotional moments that defined the night. Through photography and social coverage, I helped extend the competition beyond the venues and into social feeds, spotlighting the performers and reinforcing Smirnoff’s commitment to inclusivity and creative expression.