FOX: The Mars Bar Pop-Up

I worked on-site capturing photography and live social coverage for the Stars on Mars premiere activation, produced by NVE Experience Agency in partnership with FOX Entertainment. The experience included a Mars-themed wine bar, a press preview night, and a high-visibility astronaut social stunt designed to pull people into the world of the show.

My focus was on documenting the activation as it unfolded and translating those moments into real-time content for Instagram and TikTok. I captured red carpet arrivals, guest reactions, and behind-the-scenes moments that showed both the spectacle and the personality of the night.

Alongside content capture, I supported PR efforts through influencer outreach and talent coordination, helping ensure key guests had a smooth experience from arrival to departure. The combination of live social, photography, and PR support helped build momentum around the premiere and extend the activation beyond the physical space into social feeds.