Super Bowl 2024

I worked on-site throughout Super Bowl Weekend 2024, capturing photography and social content across multiple large-scale activations produced by NVE Experience Agency. The weekend moved fast, with very different events back to back, and my role was to document each one in a way that matched its energy and audience.

Smirnoff Night of Pride
I covered Smirnoff’s Night of Pride, focusing on the performances, crowd moments, and visual details that reflected the spirit of inclusivity at the center of the event. My photography and social content highlighted both the scale of the night and the smaller moments that made it feel personal, helping carry Smirnoff’s message onto social in real time.

Sports Illustrated The Party presented by Captain Morgan
At Sports Illustrated The Party, I captured the pace and spectacle of one of the weekend’s most high-profile events. From performances by Kygo and The Chainsmokers to VIP and celebrity moments throughout the space, my focus was on candid shots, crowd energy, and brand activations that translated naturally into social content.

SiriusXM Pandora Live with Maluma
For SiriusXM Pandora’s live show with Maluma, I shifted into a more concert-driven approach. I photographed the performance, the crowd, and the atmosphere of the venue, creating social-ready visuals that reflected the intimacy and intensity of the show while extending its reach beyond the room.

Smirnoff NFL Gameday Experience
On game day, I documented Smirnoff’s NFL Gameday Experience, capturing fans interacting with the activation and celebrating the moment together. The content focused on participation and emotion, showing how the brand showed up during one of the biggest sports moments of the year.

Across the weekend, my work centered on capturing each activation as it happened and publishing content that felt timely and true to the experience. The coverage helped keep these brands present during a crowded cultural moment and connected audiences online to what was happening on the ground.