Super Bowl 2024

The 2024 Super Bowl weekend was nothing short of extraordinary, with NVE Experience Agency leading creative and production efforts for multiple high-profile activations. From unforgettable parties to showstopping performances, the events embodied energy, star power, and immersive brand storytelling.

Smirnoff Night of Pride
Smirnoff celebrated inclusivity and pride in style, hosting a vibrant Night of Pride event. The evening featured dazzling performances and bold activations, bringing the brand’s values to life in a colorful, unforgettable way. On-site, I captured the event’s magic through photography and crafted social media content that highlighted the inclusive energy and key brand moments, amplifying Smirnoff's message across digital platforms.

Sports Illustrated The Party presented by Captain Morgan
Cheers to one of the weekend’s most electrifying celebrations! Sports Illustrated The Party, presented by Captain Morgan, was a star-studded affair featuring performances by Kygo and The Chainsmokers. Celebrity appearances included Kendall Jenner, Hailey Bieber, Diplo, Bebe Rexha, and more. My role involved capturing candid shots of VIP guests, high-energy crowd moments, and dynamic brand activations, translating these into impactful social assets to showcase the event’s unforgettable atmosphere.

SiriusXM Pandora Live with Maluma
In a Vegas takeover, SiriusXM Pandora brought the heat with an exclusive live performance by Latin Grammy-winning artist Maluma. The intimate yet electrifying show offered fans a rare experience, blending music and brand activations seamlessly. On-site, I photographed key moments and curated social media-ready visuals that captured the concert’s energy, helping extend the brand's presence far beyond the venue.

Smirnoff NFL Gameday Experience
On game day, Smirnoff kept the momentum alive with an immersive activation that celebrated football culture and the joy of game day. My photography showcased fans engaging with Smirnoff’s branded experiences, creating compelling visuals for social media that highlighted the brand’s connection to the ultimate football celebration.

Through my photography and social media expertise, I ensured each of these Super Bowl activations resonated both in person and online, amplifying the stories behind these standout events for global audiences.