Paramount Pictures: Teenage Mutant Ninja Turtles: Mutant Mayhem

I worked on-site covering the Teenage Mutant Ninja Turtles: Mutant Mayhem pop-up experience, a bi-coastal activation produced by NVE Experience Agency in partnership with Paramount Pictures and Nickelodeon Movies. The 10-day experience invited families and fans into a reimagined version of the Turtles’ world, complete with underground environments, training zones, and the iconic sewer lair.

My focus was on capturing the pace and playfulness of the experience. I documented fan reactions, movement through the space, and the bold, colorful set design that brought the film’s energy to life. Rather than static shots, I leaned into moments of interaction and discovery as guests explored each section of the pop-up.

Alongside photography, I created Instagram Reels and TikToks throughout the activation, highlighting hands-on moments, event details, and behind-the-scenes glimpses. The content helped extend the experience beyond the physical locations and built excitement for the film’s release by keeping fans engaged across social.