Rare Beauty: Comfort Club

I covered Rare Beauty’s Comfort Club on-site, capturing photography and social content for the launch of the Find Comfort Body Collection. Produced by NVE Experience Agency, the event invited influencers into a space designed around personal comfort, self-care, and reflection.

My focus was on documenting how guests interacted with the environment and the products. I captured moments across the space, from tactile installations and product touchpoints to quieter, in-between moments that reflected the intention behind the collection. The goal was to show how the experience felt, not just how it looked.

Throughout the event, I created Instagram Reels and TikToks that highlighted influencer interactions, product details, and behind-the-scenes moments. The content helped extend the experience beyond the room and translated Rare Beauty’s message into social in a way that felt warm, personal, and authentic.