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Ashley Furniture x Pandora: Home On Tour LA Featuring John Legend

Date

March 2022

Location

Los Angeles

I worked on-site at the Shrine Expo Hall capturing photography and social content for Ashley Home On Tour, a live experience created in collaboration with Pandora. The venue was reimagined as a walkthrough of styled environments, with each space designed to feel like a real, livable extension of the brand rather than a showroom.

I approached the event by focusing on how people interacted with the space. I documented guests moving through the vignettes, engaging with hands-on activations like DIY succulents and cocktail infusion kits, and settling into the environment before the performance began. That approach shaped both the photography and the social content.

When John Legend took the stage, I shifted coverage to the performance and audience response, capturing moments that balanced the intimacy of the set with the scale of the room. I translated those moments into Instagram Reels and TikToks that blended design, music, and guest experience, helping the event live on social without feeling like a traditional concert recap.

© 2024 by Kelly Arnold

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