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FX: AHS: NYC Shop
Date
October 2022
Location
New York City
I covered the AHS: NYC SHOP pop-up in New York City, capturing photography and social content for the immersive retail experience produced by NVE Experience Agency in partnership with FX.
My role was to document the space in a way that reflected how unsettling and immersive it felt in person. I focused on the details that set the tone, from the lighting and decor to how fans moved through the shop and interacted with the merchandise. On-site, I captured photography and created Instagram Stories, posts, and TikToks that brought the atmosphere to life for audiences who were not there.
Throughout the activation, I published content in real time and reshared fan posts as they engaged with the space. The coverage helped keep momentum going beyond the storefront and translated the intensity of the in-person experience into a strong social presence that matched the mood of the show.
