Coachella 2023

Diageo Brand Activations

I covered Coachella 2023 on-site, capturing photography and real-time social content across multiple Diageo brand activations throughout the weekend. My role was to document how each brand showed up in its own way and translate those moments into social content as they happened.

Ketel One Botanical House
I documented the Ketel One Botanical House, focusing on the garden setting, cocktail moments, and relaxed crowd energy. The content highlighted the space as a calm contrast to the festival, using photography and social clips that reflected the brand’s fresh, botanical feel.

Revolve Festival: Smirnoff and Buchanan’s Pineapple
At Revolve Festival, I captured high-energy content for Smirnoff and Buchanan’s Pineapple. I focused on guest interactions, installations, and movement throughout the space, creating real-time social content that matched the pace and visibility of the weekend.

Soho Desert House: Ciroc
For Ciroc at Soho Desert House, I shifted into a more polished, detail-driven approach. I photographed the environment, gatherings, and premium moments, producing content that aligned with the brand’s elevated tone for social.

Neon Carnival: Don Julio and Smirnoff
At Neon Carnival, I covered one of the busiest nights of the weekend, capturing the lights, crowds, cocktails, and overall energy through photography and live social updates. The goal was to extend the afterparty beyond the desert and into social feeds in real time.

Across all activations, I focused on capturing moments as they unfolded and publishing them live, helping each brand stay present during one of the most saturated cultural weekends of the year.