Diageo Day Night Mrkt

In alignment with Society 2030 and in collaboration with House of Slay, I supported the Diageo Day Night Mrkt, an innovative two-day pop-up that brought together elements of a hype house and a day-to-night market. This one-of-a-kind activation celebrated the AAPI community, welcoming over 2,350 guests and creating a vibrant space for culture, creativity, and connection.

My focus was on capturing the essence of the event through photography and social media content. I worked to document the lively atmosphere, unique installations, and engaging moments between guests, performers, and vendors. The visuals were designed to highlight the market’s energy and cultural significance, ensuring every detail was brought to life for both in-person attendees and digital viewers.

On the social media front, I shared live updates, crafted posts that showcased the event’s highlights, and engaged with attendees online to amplify its impact. By leveraging curated visuals and resharing user-generated content, I helped extend the reach of the event, creating a dynamic narrative that resonated with audiences and underscored the activation’s celebration of the AAPI community.