Law and Order SVU: Olivia Benson Plaza

To honor the legacy of Law & Order: SVU, NVE Experience Agency reimagined Rockefeller Plaza as Olivia Benson Plaza, a one-of-a-kind activation celebrating one of television’s longest-running primetime series. This multi-day event captivated fans with immersive experiences, a partnership with La Colombe, and a robust PR and influencer strategy, ultimately earning a feature on The Today Show.

I played a multifaceted role in bringing this activation to life, focusing on photography, social media, talent coordination, and PR support. I collaborated closely with the PR team to manage communications and ensure seamless coordination with talent, helping to amplify media coverage and enhance guest experiences. On-site, I captured striking visuals that showcased the transformation of the plaza, the interactive installations, and key moments with fans and talent.

Across social platforms, I created and shared engaging TikToks, Instagram Stories, and videos that highlighted the activation’s unique elements, from branded collaborations to behind-the-scenes moments with influencers and media. By curating live content and resharing posts from fans, I helped extend the reach of the event, creating an ongoing narrative that resonated online. Through a combination of creative storytelling, detailed content capture, and PR coordination, I ensured Olivia Benson Plaza was celebrated both on-site and across digital and media channels.