NBC: Law and Order SVU- Olivia Benson Plaza

I worked on-site for the Olivia Benson Plaza activation at Rockefeller Plaza, created to honor the legacy of Law & Order: SVU. The multi-day experience transformed the plaza into a fan-first celebration, complete with immersive installations, a La Colombe partnership, and a strong PR and influencer presence that ultimately led to a feature on The Today Show.

My role spanned photography, social content, talent coordination, and PR support. I worked closely with the PR team to help manage communications and talent flow, ensuring media and influencers had a smooth experience throughout the activation. At the same time, I captured photography that documented the scale of the transformation, fan interactions, and key moments with talent as they happened.

On social, I created and published TikToks, Instagram Stories, and videos in real time, highlighting both the public-facing moments and the behind-the-scenes activity that gave the activation momentum. By sharing live updates and resharing fan content, I helped build an ongoing narrative that extended the life of the experience beyond the plaza and into social and media coverage.