San Diego Comic Con 2023

I covered San Diego Comic-Con 2023 on-site, capturing photography and social content across multiple brand activations throughout the week. My role was to document each experience as it came to life and translate it into social content in real time, adjusting tone and focus depending on the brand and audience.

Jurassic Park 30th Anniversary
I documented the Jurassic Park 30th anniversary activation created with NBC Universal, focusing on the scale of the environments and fan reactions as they stepped into scenes inspired by the film. My coverage highlighted the set design, dinosaur displays, and behind-the-scenes moments that helped bring the legacy of the franchise to social.

The IMDboat Experience
On the IMDboat, I captured the energy of the space as fans moved through screenings, interactive activities, the LEGO DREAMZzz mural build, and the cosplay portrait studio. I focused on movement and participation, sharing content live to reflect the pace and excitement of the experience while it was happening.

Hasbro Pulse: The Vault
For Hasbro Pulse’s The Vault, my approach shifted to product and detail. I photographed both nostalgic and new releases, along with fan interactions throughout the space, creating visuals that balanced collectibility with genuine fan excitement.

Fandom’s Metallic Menace
I also covered Fandom’s Metallic Menace activation in collaboration with The Real Cost, documenting the interactive installation and how fans engaged with the Instagram filters designed to visualize the impact of vaping. The content focused on participation and message clarity rather than spectacle.

Across all activations, I focused on capturing moments as they unfolded and publishing content that felt timely and true to each experience. The coverage helped extend Comic-Con beyond the convention floor and brought these activations to fans following along online.