Cîroc: The Hip Hop Museum Tour

I worked on-site across multiple stops of the Hip Hop Museum Tour, capturing photography and social content for the six-city experience sponsored by CÎROC in partnership with Mass Appeal and The Hip Hop Museum. The tour traced the evolution of hip-hop from its early roots to its global impact through exhibits, artifacts, and live performances.

My role was to document the tour in a way that felt cohesive from city to city while still capturing what made each stop unique. I focused on the energy of the crowds, the details of the exhibits, and moments around performances and memorabilia that reflected the culture and history being celebrated.

Throughout the tour, I created and shared Instagram Stories and posts that highlighted behind-the-scenes moments, iconic artifacts, and live performances as they happened. The content helped extend the reach of each stop and kept the story of the tour moving across social, connecting longtime fans and new audiences to the legacy of hip-hop.