Liquid I.V.: Neon Carnival

Neon Carnival returned to the desert for its 13th year as one of Coachella weekend’s most talked-about after-parties, with Liquid I.V. stepping in as a presenting sponsor alongside Patrón El Alto and the Levi’s® Brand. The night featured performances by Anderson .Paak, DJ Hunny Bee, and James Kennedy, with NVE Experience Agency leading creative and production for Liquid I.V.’s on-site presence.

I was on-site capturing photo and social content focused specifically on Liquid I.V.’s activations. From illuminated installations to interactive moments with guests, I documented how the brand showed up within the energy of the event and translated that into Instagram Stories, TikToks, and posts throughout the night.

The content helped position Liquid I.V. as part of the Neon Carnival experience rather than just a sponsor, extending the brand’s presence beyond the desert and into social feeds while maintaining the event’s exclusive, high-energy feel.