Dungeons and Dragons Honor Among Thieves Tavern

As part of NVE Experience Agency, I managed social media and on-site content capture for the Dungeons & Dragons: Honor Among Thieves Tavern, an immersive activation developed in partnership with Paramount Pictures during San Diego Comic-Con. This project showcased NVE’s ability to bring creative concepts to life, delivering a highly engaging fan experience while generating social media buzz.

My role focused on capturing the magic of the activation and highlighting NVE’s creative expertise through strategic content creation. I developed and executed a social media strategy that emphasized real-time storytelling, leveraging platform-specific features like Instagram Stories and TikTok trends to engage audiences. On-site, I directed and captured dynamic visuals that showcased key moments, including interactions with D&D creatures and characters, branded elements like Dragon Brew and the custom Bosslogic print, and the detailed set design of the 20-minute immersive experience.

To amplify the activation’s impact, I engaged with fans online by resharing user-generated content that celebrated the activation and NVE’s execution. My real-time updates drove excitement and foot traffic to the activation while positioning NVE as a leader in experiential marketing. Ultimately, the project elevated NVE’s presence at Comic-Con, demonstrating the agency’s ability to seamlessly blend creativity and production into unforgettable experiences, both on-site and across digital platforms.