Paramount Pictures: Dungeons and Dragons Honor Among Thieves Tavern

I led social media and on-site content capture for the Dungeons & Dragons: Honor Among Thieves Tavern during San Diego Comic-Con, an immersive fan activation created in partnership with Paramount Pictures.

My role was to translate the live experience into real-time social content as it unfolded. I planned and executed a live storytelling approach across Instagram Stories and TikTok, focusing on the energy of the space, fan reactions, and the details that made the build special. On-site, I directed and captured photo and video content highlighting character interactions, D&D creatures, branded moments like Dragon Brew, the custom Bosslogic print, and the full tavern environment.

In parallel, I managed real-time engagement by resharing fan content and responding as people discovered the activation. The coverage helped build momentum throughout the weekend, drive foot traffic, and show how immersive experiences can live beyond the convention floor through social-first storytelling.