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LA Pride in the Park 2024
Date
June 2024
Location
Los Angeles
I led on-site photography and social coverage for LA Pride in the Park at Los Angeles State Historic Park, produced by NVE Experience Agency in partnership with the Christopher Street West Association. The event marked more than 50 years of LA Pride and featured performances by Ricky Martin, MUNA, Tokischa, JoJo Siwa, RaiNao, and cast members from We’re Here.
My focus was on capturing the energy of the day as it unfolded, from live performances to crowd moments and activations across the park. I covered the event in real time through Instagram Stories, posts, and TikToks, translating the scale and atmosphere into social content as it happened.
During the event, I created a trend-driven TikTok for NVE that went viral, reaching 1.8 million views and driving a significant spike in engagement. The coverage extended the experience beyond the park and highlighted NVE’s ability to turn large-scale cultural moments into social-first storytelling.
