Johnston & Murphy

I lead social strategy, tone of voice, and post-level creative development for Johnston & Murphy, shaping how the brand shows up across social on an ongoing basis. My work focuses on making heritage feel modern, translating classic style and craftsmanship into content that feels relevant, wearable, and native to today’s platforms.

Throughout 2025 and continuing into the present, I have developed social concepts and creative frameworks for a range of content, including influencer- and talent-led work with Peyton Manning. From concepting and scripting to post-level direction, I help guide how talent, storytelling, and product come together in a way that feels natural and authentic on social.

Across Johnston & Murphy’s broader social presence, I collaborate closely with creative and production teams to refine tone, captions, pacing, and structure, ensuring consistency across posts while allowing flexibility to adapt to different formats and moments. The result is a cohesive, confident social voice that balances polish with approachability and supports sustained engagement across platforms.