Social Media Director  /  Los Angeles

Kelly
Arnold

Social media director. Brand storyteller. Chronically online. 200M+ impressions. 500% engagement lift. Seven years building social for culture-first brands — Wolfgang, NVE, Netflix, Cash App, Diageo, and 40+ campaigns.

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Social Strategy*Creative Direction*Brand Voice*Chronically Online*Trend Fluent*Short-Form Video*Platform Native*Community Management*Cultural Fluency*Copywriting*Social Strategy*Creative Direction*Brand Voice*Chronically Online*Trend Fluent*Short-Form Video*Platform Native*Community Management*Cultural Fluency*Copywriting*

7+

Years in Social

200M+

Total Impressions Across Accounts

500%

Engagement Lift, Jägermeister

2x

NVE Social Presence Doubled in 2 Years

40+

Campaigns & Activations

10M+

Personal Brand Views Across Platforms

Selected
Work

Selected Work — 40 Projects

Brands & Clients

Netflix—Diageo—WarnerMedia—Amazon—TikTok—Cash App—Disney—Microsoft—Teremana Tequila—Jägermeister—Johnston & Murphy—Lionsgate—Rare Beauty—Revolve—Liquid I.V.—Red Bull—Smirnoff—Cîroc—Freeform—NBC—HBO Max—Showtime—Paramount—Universal Pictures—Warner Bros.—Peacock—FOX—FX—Xbox—King's Hawaiian—Billboard—LA Pride—CDGA—Netflix—Diageo—WarnerMedia—Amazon—TikTok—Cash App—Disney—Microsoft—Teremana Tequila—Jägermeister—Johnston & Murphy—Lionsgate—Rare Beauty—Revolve—Liquid I.V.—Red Bull—Smirnoff—Cîroc—Freeform—NBC—HBO Max—Showtime—Paramount—Universal Pictures—Warner Bros.—Peacock—FOX—FX—Xbox—King's Hawaiian—Billboard—LA Pride—CDGA—

About Kelly Arnold

Strategy
meetsinternet culture.

Social girly. Strategist. Chronically online — and yes, that is genuinely a skill set.

Currently at Wolfgang LLC at director-level scope, leading organic and paid social, creative direction, and copywriting for Teremana Tequila, Jägermeister, Johnston & Murphy, and Wolfgang LA's own channels. I own the process end-to-end: cultural insight and positioning through concepting, scripting, community management, and platform-native execution across every format.

Before that, three years at NVE Experience Agency doing real-time on-the-ground social for Netflix, WarnerMedia, Cash App, Amazon, TikTok, Disney, Microsoft, Diageo and more — and grew NVE's Instagram 100% in two years, entirely organic, while overseeing freelancers, managing cross-functional teams, and leading award submission strategy.

Beyond client work, I've built and grown my own personal brands to 10M+ views across platforms — which means I don't just understand the strategy, I live it. 200M+ impressions. 500% engagement lift. 40K+ organic followers grown. I use cultural fluency and platform instincts to turn performance signals and real audience behavior into creative that makes people genuinely stop scrolling.

Social StrategyPaid SocialCreative DirectionBrand Voice & CopywritingShort-Form VideoCommunity ManagementPlatform AnalyticsTrend AnalysisContent CreationCampaign ExecutionAdobe IllustratorAirtableHubSpotCross-Functional Collaboration

Chronically Online

Chronically online.Intentionally strategic.

2025

Social Media Manager

Wolfgang LLC

2023

Associate Manager, Marketing & Communications

NVE Experience Agency

2022

Marketing Coordinator

NVE Experience Agency

2019

Special Events Coordinator & Program Manager

Yorba Linda Chamber of Commerce

2016

Social Media & Head Photographer

Azusa Pacific University

EDU

BA, Communication & Media Studies

Azusa Pacific University